LINE Sponsored Stickers

Sponsored Stickers

Put your brand inside everyday conversations

Free branded stickers are listed on the LINE Sticker Shop, and users add your Official Account as they download — turning your brand into content people actively keep and share.

99%

of users know or have heard of free LINE stickers

92%

of users have downloaded or used LINE stickers

58%

download stickers after seeing friends use them

Five Key Features

Listed on the LINE Sticker Shop — brand stickers reach tens of millions of LINE users on the official platform
Download = Add Friend — users join your Official Account the moment they download, completing acquisition in one step
Spread Through Chats — viral word-of-mouth carries your stickers naturally through conversations
Fits Every Account Size — plans tailored to brands large and small
Extends into Remarketing — use OA segmentation to precisely remarket to newly acquired friends

Four Ideal Use Cases

Rapid Friend Growth

Breakthrough Reach

Re-engage Friends

New Product Launches

How It Works

Define Goals

Confirm marketing objectives and audience, set the sticker campaign strategy

Design the Hook

Create stickers people genuinely want to download

Launch & Spread

List on the LINE Sticker Shop and reach potential users broadly

Segment & Nurture

Tag new friends into segments and kick off marketing automation

Start Your Sponsored Sticker Campaign

Let LeapUp plan the most effective sticker marketing strategy for your brand