LINE Ecosystem
End-to-End Solutions for your Marketing Pain Points

Strategy

Data Driven-insights

Consumer Behavior

Analytics

Contents

Brand Contents

Contents Marketing

Amplification

LINE Full-Funnel

Marketing Solutions

Conversion

LINE Pay

Points Reward Ads

CRM& Loyalty

Member Acquisition and engagement on LINE Official Account

Product

LeapUp — LINE Integrated Marketing Experts
Starting from your Marketing Goals to Evaluate Optimal Solutions

We help brands begin with clear marketing objectives and comprehensively evaluate the most suitable solutions. This ensures every strategy aligns with business needs, effectively solves real marketing challenges, and drives long-term growth in both performance and brand value.

Build Brand Awareness

Brand awareness is the foundation of digital marketing. Through consumer insights and strategic content and media planning, brands strengthen recognition, reach target audiences, and build long-term brand equity within LINE's ecosystem of over 22 million monthly active users.

Strengthen Brand Affinity

Brand affinity is built through continuous, meaningful communication. By conveying brand value and product strengths, brands move consumers from awareness to purchase intent. This increases brand preference, trust, and consideration.

Acquire New Customers

Finding new customers and building new brand followers are key drivers of business growth. Through well-planned marketing campaigns, precise media placements, and co-promotions with premium media platforms, brands can attract potential customers, expand reach, and achieve sustainable growth.

Online-to-Offline Integration

Through Online-to-Offline (OMO) integration, brands engage consumers across touchpoints by combining interactive technology with innovative media. This creates a seamless journey—from location-based exposure and offline traffic driving to digital sampling—connecting online engagement with real-world experiences.

LINE Official Account

LINE Official Account is a core channel for nurturing brand followers. Through interactive Q&A, gamification, exclusive offers, and segmented content delivery, brands can strengthen engagement, enhance brand recognition, and build long-term brand preference.

Boost Conversions

Through well-designed marketing campaigns and media tools, brands encourage consumers to complete key engagement actions—such as adding official accounts, watching video ads, joining memberships, submitting leads, or making purchases. This effectively increases brand engagement and conversion performance.

Sandglass Marketing Funnel From Paid & Public Reach to Owned Members

The upper funnel represents the acquisition of new traffic, where brands attract new customers through multiple paid and public channels to enter the brand ecosystem.

The lower funnel focuses on the accumulation and reactivation of owned members, where brands enhance engagement, loyalty, and lifetime value through continuous, data-driven interactions.

By connecting traffic acquisition with long-term member operations, brands build a sustainable growth loop—transforming short-term reach into long-term business value.

Management team

“As the LINE ecosystem continues to evolve, the cacaFly Group identified both its market potential and talent gap, leading to the establishment of LeapUp.
Dedicated to integrated LINE marketing solutions, LeapUp delivers a tailored formula for advertiser success.”

Chairman & CEO

Nathan Chiu

“As traffic dividends fade and owned audiences rise, brands that leverage LINE's media advantages can convert traffic into Official Account members. By driving segmented communication, conversion, and new customer acquisition, they build a strong marketing engine for long-term growth.”

COO

Daphne Kang

“In today's fragmented consumer landscape, we integrate data and media to break beyond single-touchpoint marketing. Backed by over 20 years of advertising experience and industry know-how, our team is your trusted partner in driving brand growth.”

Deputy of Sales Director

Anna Sun

A Professional Digital Marketing Team with Over 20 Years of Experience

LeapUp is a digital agency under the cacaFly Group, serving as the group's LINE Integrated Marketing Expert. We specialize in delivering integrated LINE Biz Solutions, helping brands build and grow their owned brand asset pools within LINE's extensive media ecosystem. Starting from the upper funnel, we amplify brand visibility. Through data-driven targeting, we engage mid-funnel audiences and leverage marketing technology to convert potential consumers into loyal customers. As a leading LINE agency partner, LeapUp provides end-to-end LINE media buying services and customized LINE Official Account solutions. We empower advertisers with tailor-made strategies to achieve brand growth, market expansion, and effective customer relationship management.