Own the media touchpoint consumers pass through every day. With LINE’s advertising tools and account strategy, turn passers-by into loyal brand customers.
Source: LINE Internal Data / Nielsen 2021 LINE usage behavior survey
Friends who join a brand’s Official Account show markedly higher trust, engagement, and willingness to buy.
report a clear rise in brand preference and information received after joining an Official Account
say promotional messages from Official Accounts raise their purchase intent
join Official Accounts to be the first to receive promotions from favorite brands
Source: Nielsen 2021 LINE usage behavior survey
Once consumers join your Official Account, reaching them again costs at most NT$0.2 per message — turning one-off ad traffic into a brand asset you can talk to for the long term.
Official Accounts come in three types: unverified, verified (blue badge), and premium (green badge). From basic broadcast messaging to full API integration, verification unlocks progressively more marketing power.
LeapUp’s LINE marketing consultants guide you through submitting verification documents and obtaining official LINE certification.
The green badge is granted proactively by LINE.
Every account starts with a random basic ID. A Premium ID lets you set a memorable branded ID, making it easier for friends to find and join you.
| Annual fee | NT$720 (excl. tax) / year |
| Format | @ + your chosen text (excluding @: 4-18 characters; half-width letters, numbers, and “.” “_” “-” only). Example: @line_cafe |
| Notes | IDs already in use by other accounts are unavailable; the ID cannot be changed or deleted and repurchased during the usage period. |
All plans include the LINE Official Account basic feature platform. *NTD, excluding tax
| Add-on messages (count) | Unit price | Add-on messages (count) | Unit price |
|---|---|---|---|
| 6,001 ~ 25,000 | 0.2 | 825,001 ~ 1,305,000 | 0.0946 |
| 25,001 ~ 35,000 | 0.165 | 1,305,001 ~ 2,585,000 | 0.0858 |
| 35,001 ~ 45,000 | 0.154 | 2,585,001 ~ 3,525,000 | 0.077 |
| 45,001 ~ 65,000 | 0.143 | 3,525,001 ~ 5,145,000 | 0.066 |
| 65,001 ~ 105,000 | 0.132 | 5,145,001 ~ 8,025,000 | 0.055 |
| 105,001 ~ 185,000 | 0.121 | 8,025,001 ~ 10,265,000 | 0.0385 |
| 185,001 ~ 345,000 | 0.1045 | 10,265,001 ~ 20,505,000 | 0.0187 |
| 345,001 ~ 665,000 | 0.1034 | 20,505,001 ~ | 0.011 |
| 665,001 ~ 825,000 | 0.099 |
* Add-on messages are billed on a progressive tier basis — the larger the volume, the lower the unit price. Prices exclude tax; actual tiers follow official LINE announcements.
From account verification and messaging strategy to segmented operations, LeapUp delivers one-stop LINE integrated marketing. Book now and get the plan that fits you best.
A LeapUp consultant will help craft the best strategy for your LINE Official Account.