Sponsored stickers go live on the LINE Sticker Shop, and users join your Official Account with one tap as they download. From short-term mass exposure to ongoing OA operations and LAP remarketing, your brand momentum outlasts the campaign.
Consumers face a flood of messages every day. Ads buy reach, but rarely keep the relationship. The value of stickers is turning your brand into content users choose to keep, share, and see every time they open LINE.
Regular ads end the moment the placement disappears, and brand recall is quickly buried by the next message.
Driving users to your Official Account needs incentives and a smooth flow — every extra step costs you sign-ups.
A short campaign can spike attention, but without an audience you can keep talking to, momentum is hard to sustain.
Free LINE stickers enjoy exceptional awareness, downloads, and sharing — ideal for rapidly lifting brand visibility and Official Account friend counts.
Source: 2024 LINE usage behavior survey, users aged 15-69, N=1,010, weighted estimate 14,968k.
More than “making a sticker set” — it’s a marketing entry point built on LINE’s native scenario that adds friends, spreads awareness, and compounds your audience.
Meet consumers in the sticker-download scenario they already know and love.
Free stickers are the incentive that grows your Official Account fast.
Stickers used in daily conversations create organic word-of-mouth between friends.
Small accounts grow fast, mid-size accounts break through plateaus, large accounts re-activate friends.
Sticker audiences connect to LAP and OA segmentation for ongoing campaigns and communication.
Pay per download, with optional targeting such as gender to keep budgets focused.
From brand awareness and membership marketing to campaign promotion, sponsored stickers serve as the first interactive entry point in the LINE ecosystem.
For brands with a small OA friend base that need a reachable audience fast.
When existing campaigns plateau, stickers create a fresh incentive and exposure path.
New stickers and follow-up messaging re-awaken users interested in your brand.
Turn characters, products, or campaign themes into chat material that spreads naturally.
LeapUp supports brands from goal setting and sticker themes through launch planning and audience segmentation — turning stickers from a one-off creative into a marketing asset you keep operating.
Decide whether to focus on brand exposure, OA friend growth, campaign periods, or audience remarketing.
Plan sticker themes users genuinely want, based on brand characters, audience tone, and chat scenarios.
Go live on the LINE Sticker Shop so users download stickers and join your OA in one tap.
Guide sticker-download friends into follow-up messages, offers, content, and ad remarketing.
The questions brands ask most often when evaluating LINE sponsored stickers.
Brands that want to grow LINE Official Account friends quickly, raise awareness, support product launches, or bring character IP and brand voice into consumers’ daily chats.
Regular ads mainly deliver exposure or clicks. Sponsored stickers use free downloads as the incentive for users to join your Official Account, and friend-to-friend sharing keeps the brand visible.
Yes. Friends acquired through sticker downloads become the base for follow-up messaging and segmented remarketing, and can be extended with LAP audiences.
Typically brand identity, character or product assets, campaign goals, target audience, and desired launch timing. Without existing character IP, we can start from your brand voice and common chat scenarios.
Both. Stickers work as a rapid friend-growth tool, and through character design, phrasing, and visual style they also bring your brand into daily conversations in a warmer way.
Let LeapUp plan your sponsored sticker strategy — from exposure and friend growth to remarketing — and turn one campaign into a lasting membership asset.
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