Strengthen Brand Affinity
Brand affinity is built through continuous, meaningful communication. By conveying brand value and product strengths, brands move consumers from awareness to purchase intent. This increases brand preference, trust, and consideration.
LINE TODAY Headline
Prominently featured on the homepage of LINE TODAY, LINE TODAY Headline offers large, eye-catching visuals that naturally attract readers. By integrating brand messages in a news-style format, brands can communicate product features and brand stories more deeply and credibly with audiences.
Content Curation
With diverse content formats and real-time information, LINE TODAY maintains high user engagement and is an ideal platform for content marketing. Through curated. articles and videos, brands can deepen storytelling, highlight product strengthens, and transform readers into potential customers.
Show Integration Sponsorship
By naturally integrating brand products into entertainment or program content, exposure increases while allowing audiences to absorb brand messages subconsciously. Viewers’ emotional attachment to the program can be transferred to the brand, helping build positive brand associations and stronger preference.
Customized Content
Starting from consumer insights and digital marketing trends, LeapUp develops tailor-made marketing strategies for each brand. Through customized and high-impact creative content, brands can communicate their stories and product features more deeply, leaving a lasting impression on consumers.
LINE Webtoon
LINE Webtoon is the top free and top-grossing comics platform in Taiwan, with over 78%. of users belonging to the MZ Generation. Through Branded Webtoon, brands can leverage story-driven content to engage younger audiences and effectively enhance brand preferences.
LINE TV Show Sponsorship
By partnering with premium OTT video platform LINE TV, brands can benefits from High-quality video traffic. Program title sponsorship can increase brand awareness by up to 40% while strengthening brand image and emotional connections. Natural in-content exposure further enhances brand preference.